How to build a successful website
Creating a successful website is more than just establishing a location connected to the Internet that maintains hypertext documents on the Web. The success of a website is measured by attaining distinction, popularity, or profit too.
Truth is, making a website is easy. Look no further than Youtube to discover the wealth of how-to tutorials produced by professional web designers. The lessons teach newbies how to build a creative and attractive website in a few hours—step-by-step, without any steps skipped.
But what inexperienced newcomers don’t understand is there’s a stark difference between knowing how to build a website, and knowing how to build a successful website. And it’s for this reason that most novice web designers fail triumphantly with their online establishment.
It was once said the the foundation for success is learning from our failures. But take my advice, when it comes to building an accomplished website, it’s better to learn from other people’s failures.
This site was developed so you acquire the knowledge and skills needed to succeed the first time. Follow these rules and you’ll learn how to build a prosperous website.
Include the main keyword(s) in the domain’s name
A domain name isn’t just the part of a network address that identifies it as belonging to a particular website. The name of a website contains the most important keywords in it too.
Keywords are informative words used by a search engines to indicate the subject matter of a document. And incorporating these keywords into the domain’s name can have a profound effect on the success of a website.
This is because a user or webmaster might create a hyperlink to your web page using the URL (Uniform Resource Locator) of that web page as the anchor text. And keywords appearing in the URL help a search engine acquire knowledge about the page.
For example, if a user creates a hyperlink from a website to another location using http://www.createsuccessfulwebsite.com/, the linked page will appear higher on the list of results returned by a search engine for the words “create successful website.”
Structure the site’s content effectively
Creating descriptive categories and organizing them in hierarchical fashion is the hallmark of success for a website. It not only helps visitors easily take in and assimilate information on a website, but it also makes it easier for search engines to crawl the documents on the site.
It’s helpful to prearrange the filenames and categories for the documents before you design the website. You can accomplish this goal by making a detailed drawing of it or by using a free sitemap generator tool.
A sitemap generator is a piece of software that helps web designers clarify the site’s purpose and goals. This planning tool creates a visual outline or flow chart of a website’s content. It helps to organize the content in a manner that allows the user to effectively navigate through the site and locate the information they’re searching for.
Create unique content for your website
After forming a mockup of the site’s structure, create unique content for the website’s home page so that you can get your site up and running immediately. Make sure the content you create is interesting, useful and significant to the people who will digest it.
Keep in mind that the information made available on the homepage is more than just a table of contents or a landing page intended to persuade someone to buy something. The purpose of the homepage is to serve as the introductory page. Meaning the text, images and even the menu bar should convey the subject or topic for the entire website.
Create a title tag (page title) that accurately communicates the subject of the page’s content. A title tag is the title that appears in search engine results pages when a user performs a query. It tells both the search engine and the user what the subject of a particular page is about.
Pick a web hosting service
Before you can design and build your website you need to choose a web hosting service. A web hosting service provides storage space and administrator access for websites. It’s a service that allows individuals and businesses to make their website accessible to the World Wide Web.
It’s best to know what your hosting needs are before selecting a particular host. Here are some basic questions you should ask yourself:
- How big can the web traffic volume go?
- Do you want something common (e.g. WordPress blog)?
- Do you need a special version of software (i.e. PHP)?
- Do you need Windows applications?
- Does your website need any special software?
- What type of website are you building?
It’s best to select a web host that’s well established. A web hosting service that has been in existence for a long time will usually have 24/7 support and provide assistance for all your hosting requirements.
Another reason you want to choose a well known hosting service is because they will be operating on powerful servers with stable network connections. I personally recommend Dreamhost dot-com as they have affordable hosting plans, fast technical support, and capable of accommodating the needs of any website.
Start constructing your site
The first step for building a successful website is to watch my free online tutorial. Regardless whether you’re a beginner just starting out or veteran web designer, my tutorial will provide a detailed account of how to create a victorious website. The tutorial provides instructions on how to:
- Select a successful domain name.
- Signup to a web hosting service.
- Register a new domain name.
- Point the domain’s name DNS to the hosting account.
- Install WordPress content management system.
- Login to WordPress, create username and password.
- Select, install and activate Vantage theme.
- Install and activate necessary plugins.
- Change permalink structure.
- Change or add theme setting features.
- Install and activate page builder.
- Remove and add home page widgets.
- Add video and image slider to home page.
- Add textual content, logo and pictures to home page.
- Add menu structure, categories, blog and pages.
- Change homepage title tag, add meta tag description.
- Customize theme (content size, fonts, colors etc.)
- Add the about us page and contact form page.
- Add site footer, social share and connect with us buttons.